Medina Rug

Description:

 Inspired by rugs from long ago, this collection revisits the original essence, focusing on texture and usage through the kilim technique.

Originally, rugs were used to protect people from direct contact with the ground. Entire communities and families gathered on their rugs, which acted as a home, inherent in daily life, providing comfort. Over time, the rug has become a decorative element and a vehicle for cultural messages.

The Medina collection represents the modern transformation of tradition. The classical aesthetic is achieved with handcrafted production in the north of Pakistan, using a very old and traditional technique: the kilim.