Made by Choice embodies the essence of "Nordic Happiness" in their 2025 collection. This Finnish design house combines centuries-old woodworking traditions with modern technology to create tranquil, organic furniture perfected with friendly, smart details. Discover how their sustainable approach makes spaces feel authentic, warm, and undeniably content.
- Living
- Lighting
- Dining
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Outdoor
- Coffee Tables
- Lounge Chairs
- Modular / Sectional Sofas
- Ottomans, Poufs & Footstools
- Rockers
- Side & End Tables
- Sofas
- Sunloungers
- Swings & Hanging Chairs
Lounge
Carl Hansen & Son
NORR11
ferm LIVING
- Décor
- Bedroom
- Workspace
- SALE
Organic Warmth
Pieces that bring the tranquility of Finnish forests into any interior space
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Functional Playfulness
Practical designs with clever, unexpected details that spark joy in everyday use
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Sustainable Craftsmanship
Locally produced furniture from Finland's most skilled cabinetmakers using responsibly sourced wood
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Intuitive Simplicity
Thoughtfully designed pieces that feel immediately familiar yet fresh—embodying the essence of Finnish clarity
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FEEL CONTENTMENT DAILY
The Kolho Chair
Inspired by both the Apollo moon landings and the small Finnish town of Kolho, this distinctive chair balances rational flat surfaces with serpentine, organic supports. Created in collaboration with American artist Matthew Day Jackson, it represents Made by Choice's unique ability to merge functionality with unexpected artistic elements. Crafted by master Finnish cabinetmakers using responsibly sourced wood, the Kolho chair brings the essence of Nordic happiness into any setting.
Made by Choice: Where Wellbeing Takes Form
Finnish Craftsmanship
Made by Choice celebrates Finland's rich woodworking heritage through their Halikko workshop, where forty skilled artisans combine traditional techniques with innovative technology. Founded in 2015 by Lasse Laine, Sebastian Jansson, and Niclas Ahlström, they create furniture that honors natural materials while embracing contemporary design sensibilities.
Sustainable Production
Each Made by Choice piece reflects their dedication to environmental responsibility. Their "on-demand" production approach minimizes waste, while their commitment to local manufacturing keeps their carbon footprint low. Using only certified wood from responsibly managed forests, their furniture embodies conscious consumption without compromising on aesthetic appeal.
Happiness by Design
The Made by Choice philosophy centers on the concept of "Nordic Happiness"—creating objects that contribute meaningfully to wellbeing through intentional design. Their tranquil, organic wooden furniture incorporates friendly details that make daily interactions more joyful, proving that truly successful design goes beyond appearance to enhance quality of life.
The Halikko Workshop
On the Blog: How a small Finnish town became home to some of the world's most skilled cabinetmakers and craftsmen
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