We have distinguished ourselves as a publisher of design rather than a conventional producer, working in the same way with designers that publishing houses work with authors. Rather than selecting a designer to make a specific product, all designers are invited to bring their personal ideas, of which some are selected for development and production. We look for products that add something new to their genre, products with personality and character. Our collection does not have any specified boundaries - if a product is considered good enough and realistic to produce, we develop it. No matter if it is a mug, a chair, a couture collection or a piece of jewelry. The ambition is to be a mirror of the very best Scandinavian design today - the term ‘Scandinavian’ referring to a philosophic and aesthetic perspective, rather than geography and nationality. To gather a collection of design classics with timeless appeal and qualities that outlives temporary trends. These are the foundations of Design House Stockholm.