Samuel Wilkinson for Beem
BEEM set out to create high-quality, high-functioning LED bulbs that are also aesthetically pleasing to the eye. Beem has a warm color temperature, is fully dimmable, and has a hidden feature inside that allows 120 degrees of movement, enabling the lamps to be easily adjusted and lined up with surrounding bulbs. As a single lamp, or in multiples (which is when the 120 degree adjustment radius would come into play), the bulbs are functional and impactful - and playful.
Smile is a distinct, graphic and modern glass bar of light fitted with a flexible filament attached to a ceramic base, while Curli is a swirl of light that takes its formal inspiration from the calligraphic flourish off the curlicue to create a continuous asymmetric coil that twists up and around the bulb holder.