Form Us With Love on the design: "The industry lamp is a classic, and sought-after design that we are excited to provide a new perspective on. Our interpretation of the industrial design classic comes in a refined material that gives the lamp a modern and warm appearance. The soft silicone rubber gives Unfold a modern and warm personality. It also enables the lamp to be folded into a neat package by a slight push on the top. Just open and unfold your new lamp."