{"product_id":"gamfratesi-beetle-soft-dining-chair-wood-base-front-upholstered-veneer-shell-gubi","title":"Beetle Soft Dining Chair - Wood Base - Front Upholstered - Veneer Shell","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesiâ€™s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft â€“ a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesiâ€™s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards â€“ to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetleâ€™s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping â€“ a defining detail of the classic upholstered Beetle Chair â€“ allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318023353,"sku":"GUB-10141872","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318613177,"sku":"GUB-10141900","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417318809785,"sku":"GUB-10141886","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319203001,"sku":"GUB-10141914","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318416569,"sku":"GUB-10141879","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318219961,"sku":"GUB-10141907","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417319006393,"sku":"GUB-10141893","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319399609,"sku":"GUB-10141921","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318056121,"sku":"GUB-10141873","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318645945,"sku":"GUB-10141901","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417318842553,"sku":"GUB-10141887","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319235769,"sku":"GUB-10141915","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318449337,"sku":"GUB-10141880","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318252729,"sku":"GUB-10141908","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417319039161,"sku":"GUB-10141894","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319432377,"sku":"GUB-10141922","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318088889,"sku":"GUB-10141874","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318678713,"sku":"GUB-10141902","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417318875321,"sku":"GUB-10141888","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319268537,"sku":"GUB-10141916","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318482105,"sku":"GUB-10141881","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318285497,"sku":"GUB-10141909","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417319071929,"sku":"GUB-10141895","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319465145,"sku":"GUB-10141923","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318121657,"sku":"GUB-10141875","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318711481,"sku":"GUB-10141903","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417318908089,"sku":"GUB-10141889","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319301305,"sku":"GUB-10141917","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318514873,"sku":"GUB-10141882","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318318265,"sku":"GUB-10141910","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417319104697,"sku":"GUB-10141896","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319497913,"sku":"GUB-10141924","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318154425,"sku":"GUB-10141876","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318744249,"sku":"GUB-10141904","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417318940857,"sku":"GUB-10141890","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319334073,"sku":"GUB-10141918","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318547641,"sku":"GUB-10141883","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318351033,"sku":"GUB-10141911","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417319137465,"sku":"GUB-10141897","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319530681,"sku":"GUB-10141925","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318187193,"sku":"GUB-10141877","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318777017,"sku":"GUB-10141905","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417318973625,"sku":"GUB-10141891","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319366841,"sku":"GUB-10141919","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ American Walnut - Matt Lacquered","offer_id":45417318580409,"sku":"GUB-10141884","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Oak - Semi Matt Lacquered","offer_id":45417318383801,"sku":"GUB-10141912","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black Stained Beech - Semi Matt Lacquered","offer_id":45417319170233,"sku":"GUB-10141898","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Smoked Oak - Matt Lacquered","offer_id":45417319563449,"sku":"GUB-10141926","price":3299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1520\/8686\/files\/10145246_F3Q_BeetleSoftDiningChair_AmericanWalnutBase_AmercianWalnutVeneerShell_Dedar_Belsuede132Large.jpg?v=1780817934","url":"https:\/\/www.designpublic.com\/products\/gamfratesi-beetle-soft-dining-chair-wood-base-front-upholstered-veneer-shell-gubi","provider":"Design Public","version":"1.0","type":"link"}