{"product_id":"gamfratesi-beetle-soft-dining-chair-conic-base-fully-upholstered-gubi","title":"Beetle Soft Dining Chair - Conic Base - Fully Upholstered","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesiâ€™s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft â€“ a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesiâ€™s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards â€“ to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetleâ€™s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping â€“ a defining detail of the classic upholstered Beetle Chair â€“ allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ Black \/ Chrome","offer_id":47756056101049,"sku":"GUB-10140799","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Antique Brass","offer_id":45417319661753,"sku":"GUB-10140792","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Matt","offer_id":45417320054969,"sku":"GUB-10142415","price":1499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Brass Semi Matt","offer_id":45417320251577,"sku":"GUB-10142422","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Chrome","offer_id":45417320448185,"sku":"GUB-10142429","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black \/ Chrome","offer_id":47756056133817,"sku":"GUB-10140800","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Antique Brass","offer_id":45417319694521,"sku":"GUB-10140793","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Matt","offer_id":45417320087737,"sku":"GUB-10142416","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Brass Semi Matt","offer_id":45417320284345,"sku":"GUB-10142423","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Chrome","offer_id":45417320480953,"sku":"GUB-10142430","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black \/ Chrome","offer_id":47756056166585,"sku":"GUB-10140801","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Antique Brass","offer_id":45417319727289,"sku":"GUB-10140794","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Matt","offer_id":45417320120505,"sku":"GUB-10142417","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Brass Semi Matt","offer_id":45417320317113,"sku":"GUB-10142424","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Chrome","offer_id":45417320513721,"sku":"GUB-10142431","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black \/ Chrome","offer_id":47756056199353,"sku":"GUB-10140802","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Antique Brass","offer_id":45417319760057,"sku":"GUB-10140795","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Matt","offer_id":45417320153273,"sku":"GUB-10142418","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Brass Semi Matt","offer_id":45417320349881,"sku":"GUB-10142425","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Chrome","offer_id":45417320546489,"sku":"GUB-10142432","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black \/ Chrome","offer_id":47756056232121,"sku":"GUB-10140803","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Antique Brass","offer_id":45417319792825,"sku":"GUB-10140796","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Matt","offer_id":45417320186041,"sku":"GUB-10142419","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Brass Semi Matt","offer_id":45417320382649,"sku":"GUB-10142426","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Chrome","offer_id":45417320579257,"sku":"GUB-10142433","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black \/ Chrome","offer_id":47756056264889,"sku":"GUB-10140804","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Antique Brass","offer_id":45417319825593,"sku":"GUB-10140797","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Matt","offer_id":45417320218809,"sku":"GUB-10142420","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Brass Semi Matt","offer_id":45417320415417,"sku":"GUB-10142427","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Chrome","offer_id":45417320612025,"sku":"GUB-10142434","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1520\/8686\/files\/10140833_F3Q_Beetle_Soft_Dining_Chair_Antique_Brass_Base_Dedar_Sunday_112_Large_884def34-55c4-4266-be0b-af93cebfca55.jpg?v=1782143613","url":"https:\/\/www.designpublic.com\/products\/gamfratesi-beetle-soft-dining-chair-conic-base-fully-upholstered-gubi","provider":"Design Public","version":"1.0","type":"link"}