{"product_id":"gamfratesi-beetle-soft-dining-chair-conic-base-front-upholstered-veneer-shell-gubi","title":"Beetle Soft Dining Chair - Conic Base - Front Upholstered - Veneer Shell","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesiâ€™s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft â€“ a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesiâ€™s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards â€“ to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetleâ€™s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping â€“ a defining detail of the classic upholstered Beetle Chair â€“ allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332015289,"sku":"GUB-10142083","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070486201,"sku":"GUB-10140821","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417332801721,"sku":"GUB-10142098","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333194937,"sku":"GUB-10142120","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Chrome","offer_id":45417333588153,"sku":"GUB-10142134","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332211897,"sku":"GUB-10142091","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070518969,"sku":"GUB-10142112","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417332998329,"sku":"GUB-10142105","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333391545,"sku":"GUB-10142127","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Chrome","offer_id":45417333784761,"sku":"GUB-10142141","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332048057,"sku":"GUB-10142084","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070551737,"sku":"GUB-10140822","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417332834489,"sku":"GUB-10142099","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333227705,"sku":"GUB-10142121","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Chrome","offer_id":45417333620921,"sku":"GUB-10142135","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332244665,"sku":"GUB-10142092","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070584505,"sku":"GUB-10142113","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417333031097,"sku":"GUB-10142106","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333424313,"sku":"GUB-10142128","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Chrome","offer_id":45417333817529,"sku":"GUB-10142142","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332080825,"sku":"GUB-10142085","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070617273,"sku":"GUB-10140823","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417332867257,"sku":"GUB-10142100","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333260473,"sku":"GUB-10142122","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Chrome","offer_id":45417333653689,"sku":"GUB-10142136","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332277433,"sku":"GUB-10142093","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070650041,"sku":"GUB-10142115","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417333063865,"sku":"GUB-10142107","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333457081,"sku":"GUB-10142129","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Chrome","offer_id":45417333850297,"sku":"GUB-10142143","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332113593,"sku":"GUB-10142086","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070682809,"sku":"GUB-10140824","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417332900025,"sku":"GUB-10142101","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333293241,"sku":"GUB-10142123","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Chrome","offer_id":45417333686457,"sku":"GUB-10142137","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332310201,"sku":"GUB-10142094","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070715577,"sku":"GUB-10142116","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417333096633,"sku":"GUB-10142108","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333489849,"sku":"GUB-10142130","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Chrome","offer_id":45417333883065,"sku":"GUB-10142144","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332146361,"sku":"GUB-10142087","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070748345,"sku":"GUB-10140825","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417332932793,"sku":"GUB-10142102","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333326009,"sku":"GUB-10142124","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Chrome","offer_id":45417333719225,"sku":"GUB-10142138","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332342969,"sku":"GUB-10142095","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070781113,"sku":"GUB-10142117","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417333129401,"sku":"GUB-10142109","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333522617,"sku":"GUB-10142131","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Chrome","offer_id":45417333915833,"sku":"GUB-10142145","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332179129,"sku":"GUB-10142088","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070813881,"sku":"GUB-10140826","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417332965561,"sku":"GUB-10142103","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333358777,"sku":"GUB-10142125","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Chrome","offer_id":45417333751993,"sku":"GUB-10142139","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417332375737,"sku":"GUB-10142096","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756070846649,"sku":"GUB-10142118","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417333162169,"sku":"GUB-10142110","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417333555385,"sku":"GUB-10142132","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Chrome","offer_id":45417333948601,"sku":"GUB-10142146","price":3299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1520\/8686\/files\/10140837_F3Q_Beetle_Soft_Dining_Chair_Black_Chrome_Base_Amercian_Walnut_Veneer_Shell_Dedar_Belsuede_132_Large_689dd848-4200-459f-b92e-ca532e3ee408.jpg?v=1782143641","url":"https:\/\/www.designpublic.com\/products\/gamfratesi-beetle-soft-dining-chair-conic-base-front-upholstered-veneer-shell-gubi","provider":"Design Public","version":"1.0","type":"link"}