{"product_id":"gamfratesi-beetle-soft-counter-chair-conic-base-front-upholstered-veneer-shell-gubi","title":"Beetle Soft Counter Chair - Conic Base -  Front Upholstered - Veneer Shell","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesiâ€™s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft â€“ a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesiâ€™s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards â€“ to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetleâ€™s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping â€“ a defining detail of the classic upholstered Beetle Chair â€“ allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321496761,"sku":"GUB-10143278","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058722489,"sku":"GUB-10143306","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417322315961,"sku":"GUB-10143292","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322709177,"sku":"GUB-10143320","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321726137,"sku":"GUB-10143285","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058755257,"sku":"GUB-10143313","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417322512569,"sku":"GUB-10143299","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322905785,"sku":"GUB-10143327","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321562297,"sku":"GUB-10143279","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058788025,"sku":"GUB-10143307","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417322348729,"sku":"GUB-10143293","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322741945,"sku":"GUB-10143321","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321758905,"sku":"GUB-10143286","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058820793,"sku":"GUB-10143314","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417322545337,"sku":"GUB-10143300","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322938553,"sku":"GUB-10143328","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321595065,"sku":"GUB-10143280","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058853561,"sku":"GUB-10143308","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417322381497,"sku":"GUB-10143294","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322774713,"sku":"GUB-10143322","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321791673,"sku":"GUB-10143287","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058886329,"sku":"GUB-10143315","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417322578105,"sku":"GUB-10143301","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322971321,"sku":"GUB-10143329","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321627833,"sku":"GUB-10143281","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058919097,"sku":"GUB-10143309","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417322414265,"sku":"GUB-10143295","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322807481,"sku":"GUB-10143323","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321824441,"sku":"GUB-10143288","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058951865,"sku":"GUB-10143316","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417322610873,"sku":"GUB-10143302","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417323004089,"sku":"GUB-10143330","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321660601,"sku":"GUB-10143282","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756058984633,"sku":"GUB-10143310","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417322447033,"sku":"GUB-10143296","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322840249,"sku":"GUB-10143324","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321857209,"sku":"GUB-10143289","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756059017401,"sku":"GUB-10143317","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417322643641,"sku":"GUB-10143303","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417323036857,"sku":"GUB-10143331","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321693369,"sku":"GUB-10143283","price":3899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756059050169,"sku":"GUB-10143311","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417322479801,"sku":"GUB-10143297","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417322873017,"sku":"GUB-10143325","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417321889977,"sku":"GUB-10143290","price":3899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756059082937,"sku":"GUB-10143318","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417322676409,"sku":"GUB-10143304","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417323069625,"sku":"GUB-10143332","price":3299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1520\/8686\/files\/10144826_F3Q_Beetle_Soft_Counter_Chair_Black_Chrome_Base_American_Walnut_Veneer_Shell_Dedar_Belsuede_132_Large_fc3b76dd-2b95-4faf-95a6-b397e36d51f8.jpg?v=1782143615","url":"https:\/\/www.designpublic.com\/products\/gamfratesi-beetle-soft-counter-chair-conic-base-front-upholstered-veneer-shell-gubi","provider":"Design Public","version":"1.0","type":"link"}