{"product_id":"gamfratesi-beetle-soft-bar-chair-conic-base-front-upholstered-veneer-shell-gubi","title":"Beetle Soft Bar Chair - Conic Base - Front Upholstered - Veneer Shell","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324183737,"sku":"GUB-10143383","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068552889,"sku":"GUB-10143411","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417324970169,"sku":"GUB-10143397","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325363385,"sku":"GUB-10143425","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324380345,"sku":"GUB-10143390","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068585657,"sku":"GUB-10143418","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417325166777,"sku":"GUB-10143404","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325559993,"sku":"GUB-10143432","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324216505,"sku":"GUB-10143384","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068618425,"sku":"GUB-10143412","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417325002937,"sku":"GUB-10143398","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325396153,"sku":"GUB-10143426","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324413113,"sku":"GUB-10143391","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068651193,"sku":"GUB-10143419","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417325199545,"sku":"GUB-10143405","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325592761,"sku":"GUB-10143433","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324249273,"sku":"GUB-10143385","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068683961,"sku":"GUB-10143413","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417325035705,"sku":"GUB-10143399","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325428921,"sku":"GUB-10143427","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324445881,"sku":"GUB-10143392","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068716729,"sku":"GUB-10143420","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417325232313,"sku":"GUB-10143406","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325625529,"sku":"GUB-10143434","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324282041,"sku":"GUB-10143386","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068749497,"sku":"GUB-10143414","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417325068473,"sku":"GUB-10143400","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325461689,"sku":"GUB-10143428","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324478649,"sku":"GUB-10143393","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068782265,"sku":"GUB-10143421","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417325265081,"sku":"GUB-10143407","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325658297,"sku":"GUB-10143435","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324314809,"sku":"GUB-10143387","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068815033,"sku":"GUB-10143415","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417325101241,"sku":"GUB-10143401","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325494457,"sku":"GUB-10143429","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324511417,"sku":"GUB-10143394","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068847801,"sku":"GUB-10143422","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417325297849,"sku":"GUB-10143408","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325691065,"sku":"GUB-10143436","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324347577,"sku":"GUB-10143388","price":3899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068880569,"sku":"GUB-10143416","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":45417325134009,"sku":"GUB-10143402","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325527225,"sku":"GUB-10143430","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":45417324544185,"sku":"GUB-10143395","price":3899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":47756068913337,"sku":"GUB-10143423","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":45417325330617,"sku":"GUB-10143409","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":45417325723833,"sku":"GUB-10143437","price":3299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1520\/8686\/files\/10144829_F3Q_Beetle_Soft_Bar_Chair_Black_Chrome_Base_American_Walnut_Veneer_Shell_Dedar_Belsuede_132_Large_66528ac4-cb75-4b6a-8591-c03012816ffc.jpg?v=1782143627","url":"https:\/\/www.designpublic.com\/products\/gamfratesi-beetle-soft-bar-chair-conic-base-front-upholstered-veneer-shell-gubi","provider":"Design Public","version":"1.0","type":"link"}