Upper Playground's line of home accessories connects you to culture and counter-culture. Long known as an innovator among design and fashion establishments in San Francisco, where its original "more than a store" is located, Upper Playground has produced fashions and films that connect the public to world-famous artists and designers as well as emerging talents.

Rob Abeyta Jr. co-founded FUEL Communications, and then served as Art Director for Thasher's Think Skateboards. However, it wasn't until he joined Spike Jonze's Girl Skateboards as an Art Director in 2000 that Rob's most powerful creative path unfolded.