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Memento, the clock by Alessandro Zambelli, plays both with words and substance. The special wooden style manufacturing exalts every detail of the surface texture and is the element that gives lightness to the concrete, usually an architectural material. It is then by virtue of a change of perspective that Cemento, the Italian expression for concrete, becomes Memento, memory in Latin. Through the movement of its interchangeable fluo and copper hands, Memento is able to indelibly fix present and future, as a witness of the existing and the becoming.