Simon Key Bertman on the design: "I am fascinated by playing with form and color to come up with a dynamic, geometric pattern. There is a carefully selected systematic pattern behind Loom, that at once is perfectly ordered and yet appears random. Loom is hand-woven and crafted from the softest cotton. The weaving technique and color composition of Loom creates a light and airy structure and the expression of the throw changes depending on how you fold it. Loom throw is softness, colorful structure and craftsmanship - all woven together."