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If it's good enough for Williams-Sonoma, Target, Pottery Barn, and West Elm, it's good enough for me and my kids. If I had kids. You and your kids, then--it's good enough for you and your kids. Julia and Edgar Blazona (local peeps, right here in San Francisco!) of TrueModern have worked at all those companies and more, so they've obviously got the chops to run their own design firm. What's a pleasant surprise, though, and not necessarily an immediate corollary to their impressive experience, is how very kid- and parent-friendly their designs are. They've got cred; with TrueModern they're proving that they also know what parents and kids want.