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Parvez art uses photographs, software and UV inks to create different formal and conceptual motifs that engage issues of mass culture and comment on contemporary society - an imposing presences of irony, wit and play. He is a pioneer of this technique. He is leading a movement of artist who make their works accessible - a theory that by reaching a broader audience - as it satisfies its core one - art can create a communal experience that is in some ways similar to movies or popular music.