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The BIKEID mission is to create the purest bicycle experience possible, providing a simple ride with no mess, complications or extravagant details. We create premium, robust, utilitarian city bikes designed with longevity in mind. For us there is a nostalgic romance in the form of a bicycle, a simple, elegant and noble mode of transport. We've all ridden and owned old bikes from the 50's/60's and they still work well and we want our children to be riding our bikes around town from cafe to cafe in 30 years time.