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Artecnica's mission is to elevate the purpose and value of everyday objects by using design to enchant, inspire and transform through the powerful tools of art and technology. Art represents the most personal expression of our design language, technology our unique application of materials, fabrication methods and techniques. ENCHANT: the unusual aesthetics of the object visually captivate the EYE of the viewer. INSPIRE: an emotional attachment to the object develops while experiencing awe and stimulation, filling the HEART. TRANSFORM: excited and involved, the viewer's intellectual analysis evolves attitudes toward living environments, and ultimately life itself, intertwining the BRAIN. Artecnica's initial focus was on visual excitement, artistic expression and use of exciting shapes and colors. The "eye"Â was king. As Artecnica grew, the reward of pure visual excitement was joined by intense commitment to design.