notNeutral's iconic Season pattern has its origins on the runways of LA Fashion Week. In 2006, they were commissioned by a local fashion designer, Louis Verdad, to create a runway for his spring collection that would convey his inspiration of a Sunday in the Park. To evoke this atmosphere, notNeutral replaced the front row seats with park benches on grass, and lined the runway with stylized, vibrant cutouts of garden motifs such as insects and flowers. Available in three sizes: 4' x 5', 5' x 8', and 6' round.
These graphic motifs were used in their two- dimensional form to develop patterns in various iterations that make their appearance on the full range of our products at all scales, including outdoor lanterns, dinnerware, pillows, and area rugs.